McCarthy Call-a-Car offers consumers in the market for a new or used vehicle with the means to easily purchase their preferred vehicle.
Over many years they have built up the "McCarthy" name into the most powerful Brand in motor retailing in South Africa. But their task is not yet finished. As they move into the new millennium the role of Branding will become even more important. With more product and service choices and new distribution channels, Branding simplifies consumer decision making in a world that is more complicated and more confusing.
Call-a-Car’s website recorded a significant increase in traffic from 1 million page views per month to a staggering 4.4 million - making it one of the busiest Internet sites in South Africa. Visitor sessions increased from 50 000 per month to 103 000 per month, and visitors spend on average 15 minutes on the site. During this time they browse through the new and used car sections, compare vehicles, calculate monthly premiums and also look for monthly specials.
“In order to handle the substantial increase in traffic, the Call-a-Car website has been re-developed, to allow visitors to search through the site with optimum speed and enable the Call-a-Car sales people to respond to queries as quickly as possible. “This will also ensure transactions and queries are handled faster, with Call-a-Car being able to supply clients with their purchased vehicle more rapidly.”
Being part of South Africa’s second largest motor retailer McCarthy Motor Holdings, Call-a-Car is able to offer customers no risk purchases as the vehicle’s mileage and title are guaranteed. Call-a-Car also offers a wide selection of late model used vehicles – something that is of great benefit to the customers, as these vehicles are usually still accompanied by manufacturer warranties.
When customers buy a vehicle through Call-a-Car, they get additional peace of mind with automatic membership to Club McCarthy, which includes benefits such as free roadside assistance and emergency medical response, service discounts and membership to a holiday accommodation club.
For more info or to search for a vehicle go to McCarthy Call a Car